Storhaug + Partnere
The Art of First Impressions
Storhaug + Partnere, spearheaded by Einar Nyland-Storhaug, is a pioneering real estate firm aiming to redefine property sales in Tromsø and Svalbard, Norway.
THE WHY
Storhaug + Partnere was built on Einar’s long experience in the real estate market. The idea was simple: offer better service, more personal follow-up, and do it all with a clear focus on quality. We were brought in to turn their brand into a full online presence, starting with the website and continuing into social media and content that felt as sharp and reliable as the service they provide.
THE HOW
We followed TANK Design’s branding and built everything out from there, designing and developing the website, setting up a social media strategy, and creating content that would reflect the tone of the brand: clean, professional, and approachable.
We paid extra attention to the property pages, making sure they gave each home the space and presentation it deserved. We also worked with filmmaker Trygve Espejord to create a new format for property videos, and built out custom templates to make the production flow smoother and faster.
THE CHALLENGE
The project covered a lot, from design and development to video and content strategy. One of the trickiest parts was finding the right balance between looking high-end and staying down-to-earth. We wanted the brand to feel premium without being over-designed or distant. Above all, we had to make sure the first impression matched the real-life experience: solid, clear, and easy to trust.
