ÆRA
Panorama Rough Luxury
Æra is a reimagined lodging camp just outside Tromsø, offering renovated cabins and custom-built glass units designed for Northern Lights viewing. The goal: to create a high-end stay that feels both exclusive and accessible.
THE WHY
Æra came to us after acquiring an old campsite with big ambitions to transform it into a luxury destination for international tourists and locals alike. With a focus on the aurora season and premium experiences, they needed a full rebrand that could support a higher price point while still feeling warm, welcoming, and real.
THE HOW
We were brought in from day one and given the opportunity to shape the entire brand. From the visual identity to photography, website design, printables, and social media content, every touchpoint was built to reflect Æra’s unique position: a high-end destination that doesn’t feel out of reach.
The brand balances refined aesthetics with natural beauty. The website is structured to guide visitors through a clean, immersive experience emphasizing the cabins, the views, and the quiet luxury of staying at Æra. The result is a brand that performs: steady bookings, strong traffic, and a clear identity.
THE CHALLENGE
The main challenge was designing for seasonality. While the winter aurora experience is Æra’s biggest draw, the Norwegian summer offers something qually worth highlighting. To avoid confusion, we built two distinct seasonal landing pages: one for winter, one for summer. Each reflects its own atmosphere, helping guests connect with the season that suits them best.
