Jupiter System Partner
Connecting the dots
Jupiter serves the Norwegian public and private sectors with innovative software solutions. They sought a soft rebranding to better represent their integrated services.
THE WHY
Jupiter, a company serving various sectors like municipalities, health, industry, fishing, and political bodies, wanted to update their brand without losing its unique essence. We aimed to introduce a subtle rebrand by adopting new logos, capturing fresh staff photographs, creating a short company film, and redesigning their website to better showcase their comprehensive services.
THE HOW
Our redesign strategy balanced modernity with Jupiter's established brand identity. Retaining the original orange color, we sought to create a tech-savvy yet approachable look, emphasising Jupiter's community and work culture through genuine staff photographs.
The new logo features three circles, paying homage to Jupiter's history, and this design is used throughout to make sure the brand looks consistent everywhere. The website got a new look, with a heavy focus on improved navigation, clearly showing off Jupiter's products, and strengthening the overall look and feel of the brand.
THE CHALLENGE
The key challenge was to honour Jupiter's history while giving their brand and digital presence a modern twist. Concerned about preserving their core identity, we focused on keeping the spirit of their original logo and improving the website's user experience. Their objective was to create an easy-to-use, streamlined website that effectively highlights Jupiter's main services.
